@lowellhighschoolvancouver
Lowell High School · Vancouver, BC
Full ownership of content strategy, creation, posting, and community engagement for the school's Instagram presence.
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Hello
I'm Helen Ham.
I blend strategy with storytelling to build brands that connect — from the first idea all the way to launch. Marketing professional with experience in brand strategy, content creation, and digital campaigns.
Languages
- English
- Mandarin
- French
Education
BS Business Admin & Digital Marketing
Fairleigh Dickinson University
Core Skills
- Visual Identity
- Brand Strategy
- Content Creation
- Marketing Strategy
Scroll
Where I've Worked
Work Experience
- Chronological work history, most recent first
Aug 2024 – Present
Vancouver, BC
Lowell High School
Marketing Coordinator
- Expanded international reach by building partnerships with clients, language schools, and immigration consultants across Asia, Latin America, and the Middle East
- Launched targeted digital campaigns and promotional videos, leading to a 40% rise in international student inquiries
- Signed and onboarded 20+ international partners through focused outreach and ongoing support
- Improved enrollment outcomes by 25% by streamlining the admissions process and supporting prospective families
- Led cross-team collaboration across admissions, marketing, and academics, cutting project timelines by 30%
May 2023 – Aug 2023
Vancouver, BC
Fairleigh Dickinson University
Student Orientation Leader
- Helped plan and run orientation events for 200+ new students, creating a welcoming first experience
- Supported international students with cultural adjustment and campus resources, reducing first-week support requests by 30%
- Led campus tours and delivered presentations on university policies, services, and student life
Featured Work
What I
Create
From social media strategy to email campaigns, copywriting to content creation — here's a look at my work across digital marketing.
Featured Work
SocialMedia
Lowell High School
Full ownership of Lowell High School's social media presence across Instagram. Responsible for content planning, creation, posting, and active community engagement to build brand awareness and connect with students, parents, and international partners.
Content Creation
Original graphics, photos, videos, and stories showcasing school events and student life
Posting & Scheduling
Consistent content calendar aligned with academic events and marketing campaigns
Community Engagement
Active follower interaction, responding to comments and DMs, building community
Brand Consistency
Cohesive visual identity and tone of voice across all social touchpoints
Managed Accounts
Featured Work
DigitalCampaigns
Built and managed a repeatable email marketing system using Constant Contact — content planning, bilingual deployment, audience segmentation, and performance tracking across community and agent audiences.
Monthly Newsletters
Community updates with event recaps and upcoming dates
Scholarship Launches
Academic and diversity scholarship promotional campaigns
IBDP Promotional Series
Multi-asset campaign: brochure, testimonials, Q&A
Partner Communications
Targeted campaigns to 400+ international partners
14
Campaigns Sent
62%
Avg Open Rate
28.6%
Best Click Rate
2,042
Emails Delivered
Campaign Spotlights
Featured Work
Copywriting
Crafting clear, purposeful copy for newsletters, campaigns, and promotional materials — tailored to resonate with diverse audiences across languages and platforms.
Community Awareness
Pink Shirt Day Campaign
“On Pink Shirt Day, we conducted three scenario-based workshops where students explored real-life situations related to bullying, online safety, and respectful communication. They discussed how to respond, support others, and make thoughtful choices in challenging moments. Kindness is not passive. It’s a decision we make every day.”
Anti-bullying Awareness Day (Lowell High School)
Program Launch
AI & Robotics Program
“We are excited to announce the launch of Lowell High School’s AI & Robotics Program. This hands-on enrichment program introduces students to the fundamentals of artificial intelligence, robotics, and drone technology through real-world applications and project-based learning.”
Announcement for new co-curricular program (Lowell High School)
Academic Background
Education &
Honours
Fairleigh Dickinson University
Bachelor of Science in Business Administration & Digital Marketing
2020 – 2024 · Vancouver, BC
Pinnacle Award 2024
The highest honour FDU gives to a graduating student who shows academic excellence, public service, and commitment to the university.
Beta Gamma Sigma Honours Society
Top 10% of undergraduate students from AACSB-accredited business schools worldwide.
Global Scholars Program
Distinguished member, with a focus on cross-cultural learning and building global perspectives.
Model UN Delegate, New York 2023
Represented FDU at Model United Nations with distinction, contributing to meaningful diplomatic discussions.
Let's Talk
Get in
Touch
Open to new opportunities and collaborations. Let's explore how we can work together to create something great.
© 2026 Helen Ham. All rights reserved.
Helen Ham